National Design Award 2019 “Young Designers”
With a degree in Fine Arts and a higher degree in Design, the professional work of Silvia Fernández Palomar has been developed in prestigious agencies and strategic design consultants, where she has been able to evolve in different fields, feeling special affinity for the design of services or research through visual design.
Fernández Palomar specializes in the field of “conceptualizing ideas and carrying them out”, as she defines it, both in the field of digital product and in another field closer to graphic design. “My field of design is multidisciplinary,” he says, although he acknowledges that this variety of disciplines on many occasions created some insecurity for him: “You have to choose one of those little things that you do, because if you don’t people don’t understand your professional field well.”
His experience in New York allows him to understand the design from a strategic perspective. He has been able to translate the culture of design and innovation into different projects in the American continent, where he has just finished a project for Harvard and Bloomberg related to COVID-19, which “tries to give guidelines to American mayors to make their financial situation stronger.”
In continuous contact with Madrid, Silvia Fernández Palomar collaborated with the city council of the capital participating in the famous campaign of San Isidro 2018 with the typography Ferpal Sans, a project that later ends up becoming the letter of Madrid, available to all citizens free of charge under the name of Chulapa.